What's New
Newsworthy
Chuck Pruitt, Co-Managing Director of The A.B. Data Group, was recently the subject of a "Consultant Candid" feature in The Hotline. This feature offers a truly candid look into the life of an experienced veteran of fundraising for Democratic political campaigns and progressive advocacy and non-profit organizations.
Chuck had some unique insights into political fundraising to share with readers. In response to the posed question, "Negative Campaigning -- good or bad?", he answered: "As always, there are risks and rewards. Success in small dollar fundraising from ideological donors often depends on drawing sharp contrasts with your opponent to motivate donors to contribute $25 or $50. You do it right, the campaign raises money. You do it wrong and misstate the facts, your fundraising letter becomes a political liability."
To read more of what Chuck had to share, click here. If you would like to further discuss the best fundraising strategies for both political and non-political organizations leading up to the election, please feel free to contact The A.B. Data Group directly.
Research
The A.B. Data Group, in partnership with the Mellman Group in Washington, D.C., conducted The 2007 National Progressive Donor Survey. This national survey of 1,200 progressive donors -- including 600 direct mail donors and 600 online donors -- represented contributors to progressive issue groups and Democratic campaign efforts.
With the rise in online giving, our firms were especially interested in uncovering the important differences between traditional direct mail and online donors -- how they differ demographically, where they get most of their information and what motivates them to contribute. We also took a snapshot of issues that are high on these donors' agendas for action and how progressive groups and organizations can better position themselves to take advantage of these changing times. Finally, we took a hard look at what marketing channels hold the most future promise and how organizations can achieve better synergism between online and traditional communication channels.
Click here to view a brief summary of some of the key findings from this very rich study of progressive donors. We couldn't hope to cover all our findings in just one presentation. If you would like an in-depth briefing or additional information, please feel free to contact The A.B. Data Group or The Mellman Group directly.